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How to buy insurance using comparison sites

You could make big savings on insurance by using price comparison websites, so it’s worth putting in a bit of time to get the best out of them. Remember they’re just showing you prices, not choosing the best product – you don’t have to pick the top result.

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Know how they make their money

Comparison websites do not sell products themselves, they show you details and prices from insurers and make their money in a number of ways:

• They get paid from advertising which appears on their site.
• From ‘click-throughs’ where the site earns commission when a customer clicks through to the insurer’s website and buys a product.
• Some sites earn money from sponsored listings, where companies pay to have their products appear at the top of the search results.

Cheapest isn’t always best

Be wise to the fact that comparison sites will try to hook you in by showing you lots of low prices.
Remember that the cheapest insurance policies might not be such great value.
They might have a high excess or not the right cover for what you want.
If you do select a product from a price comparison website you’ll normally click through to an insurance provider’s website to complete the purchase.
At this point certain insurance providers will look to sell you additional products (add-ons).
Before you purchase additional products you should consider whether you need them and the price (as there will be alternatives).